TWITTER TURNS (RED)
A digital first & only: Over half a million tweets turned red — literally — and our tweet was the most re-tweeted tweet at that time
My first partnership at (RED) was with Twitter and Nike.
We did something that Twitter had never done before and that they never did again.
On World AIDS Day in 2009, Twitter changed the colour of their tweets for 24 hours. Every time someone used #red, their tweet turned the colour red.
It was a digital first. And one of the first ever social campaigns celebrities rallied behind.
Over half a million tweets turned (RED) that day. And the next day Twitter rang me up to let me know that this tweet was at the time the most RT’d tweet they’d ever had.
Oh, and as you’ll see from the press below, we turned Facebook & Google (RED) that day too.
