Acting CEO of Gillian Anderson’s G Ology, which includes a production company with a first look deal with Netflix and the functional beverages brand, G Spot that is backed by Heineken, recently launched in the US and in the UK is available in Soho House, Harvey Nichols, Selfridges, Fortnum & Mason, and most recently secured it’s first mass listing in Sainsbury’s.

Investment team of Maximum Effort, Ryan Reynolds’ entertainment, sport & marketing company

First Chief Digital Officer of Bono’s (RED), that raised over $500 MILLION through partnerships with iconic brands such as Apple, Nike, Starbucks, Beats, Converse, and creating global digital and marketing firsts such as:

• First ever global Apple App Store Takeover in 155 countries with ‘Apps for (RED)’ and ‘Games for (RED)’

• Snapchat’s first ever Global Filter For Good raising $3 million

• Turned Twitter (RED) - literally - the first and only time the colour of tweets changed 

• Grew (RED)’s social channels to over 6 MILLION with (RED) becoming the first non-profit to hit 1 million followers on both Facebook & Twitter

Entrepreneurial success - helped build two digital media businesses with successful exits:

• Founding team of Espotting - Europe's first search marketing network. Launched in the dot com crash, grew to 200 people,10 European markets and sold for $170 million

• Managing Director, NY of Steak - sold to Dentsu

Co-founder, The 1K Project For Ukraine, a tech initiative that raised over $11 MILLION, named one of Fast Company's 'Most Innovative Companies’

Collaborate with leading artists including Es Devlin as Chief Purpose Officer and is on the board of Dario Calmese’s The Institute of Black Imagination

Strategic Advisor to start ups G Ology, Earnt, Irregular Hours and investor in Seed Health

Sought after speaker on innovation, creativity, marketing & purpose, presenting at The World Bank, The Grammys, SXSW & PTTOW.