Created & led #SeeTheSigns campaign for Beyond Type 1 — Nick Jonas & Priyanka Chopra’s organisation.

#SeeTheSigns was BT1’s most successful campaign

Over 18 million video views with nearly 1 million engagements, likes & comments on that video.

On World Diabetes Day, to raise awareness for the signs of diabetes, we rooted a campaign in Beyond Type 1’s community. People living with diabetes of all ages across 20 countries took to social to share the number of signs they had and what they were.

Over 600 media placements, including coverage in Today and People Magazine, and over 60 articles in Spanish. Oh, and Nick did a surprise slide into people’s comments section too.