Founded by Bono & Bobby Shriver, Chrysi was (RED)’s first Chief Digital Officer and was with the company for nearly a decade.

(RED) partners with the world’s most iconic brands including Apple, Nike, Starbucks, Beats, Converse, YouTube, Twitter, Snapchat, Facebook & more and during her time helped raise over $500 MILLION to fight AIDS.

She built (RED)'s digital audience to over 6 MILLION & (RED) was the first non-profit to reach 1 MILLION on both Facebook and Twitter. Chrysi lead and helped create many marketing first & digital first moments:

• Apps for (RED), Apple’s first global App Store takeover in 155 countries, and we then did it again with Games for (RED)

• Snapchat’s first ever global filter for good raising $3 million

• Turning Twitter (RED) literally - the only time tweets ever changed colour - and writing the most re-tweeted tweet ever at that time

• YouTube take-over featuring Bono and Presidents Obama, Clinton & Bush

• Biggest digital gamers and content creators coming together in a 48hr livestream

• Biggest names in Dance music - Tiesto, Avicci, Skrilliex - collaborating on #1 EDM album DANCE (RED) SAVE LIVES & live-stream with 25 million views.

Building brands & business that are creating new models: (RED) turned both the marketing & philanthropy model on its head.

Penetrating the cultural zeitgeist to drive strategic growth: (RED) used entertainment, media & marketing to demand attention. Collaborating with artists, actors, musicians, creators, politicians, filmmakers, entrepreneurs - the power of unexpected collaborations. And doing what hasn’t been done before.

Uniting business & purpose: (RED) put the power of consumer choice in people’s hands - money wasn’t raised unless someone bought a (RED) product. It’s people powered participation.