Maximum Effort makes movies, tv series, content, ads, and cocktails for the personal amusement of Hollywood Star Ryan Reynolds. They occasionally release them to the general public.

Maximum Effort’s mission across everything — from marketing to mobiles and football to film —is to use storytelling to bring people together in fast, smart and unexpected ways. And being culturally relevant is at the heart of all of it.

Through her advisory NYLON LAB, that harnesses culture to drive strategic growth, Chrysi was part of the investment team at Maximum Effort, driving business and strategy though high level creative and strategic partnerships. And yes, was lucky enough to go to Wrexham. Up the town!