Chrysi created another digital first for (RED) with Snapchat - their first ever Global Filter For Good.

Collaborated with Jared Leto, Tiesto and Jimmy Kimmel to create the filters which were available for 24 hours on World AIDS Day. Every time a filter was used, the Gates Foundation generously donated $1 up to $3 MILLION. By 12pm ET on World AIDS Day we had reached that goal and the campaign had 76 MILLION views in one day.

A ‘pinch me’ moment was Mary Meeker citing this campaign in her Internet Trends Report.